Supporting fertility success for women and couples since 2007
Expert fertility support,
with you every day
Whether you're trying to conceive naturally or preparing for IVF, IUI or ICSI, Fiona Boulton's Awakening Fertility Epigenetic Course and Fiona-AI bring her evidence-informed methodology — nutrition, lifestyle, stress, sleep and cycle awareness — to you and your partner, whenever you need it.
Everything on one gentle path
Four ways Awakening Fertility supports your journey — starting with Fiona-AI today, with more unfolding soon.
Fiona-AI Live now
A supportive AI companion built exclusively on Fiona Boulton's own body of work. Ask anything about your fertility journey and receive evidence-informed, holistic guidance in Fiona's approach — day or night. It never diagnoses or prescribes, and always signposts your doctor or clinic for medical decisions.
The Fertile Lifestyle Course Coming soon to the app
Fiona's existing structured epigenetic 6-pillar protocol: a 90-day, step-by-step course of guided modules — videos, audios, written teachings, Mind Mastery and practical resources — designed to take the guesswork out of optimising your fertility, at your own pace.
My Fertility Blueprint Coming soon
Your personal fertility plan, shaped around you: a clear, hand-holding blueprint tailored to your situation and the time you genuinely have — including a monthly meal planner with a shopping list, refreshed and upgraded each month as you go.
Cycle Guru Coming soon
Guidance grounded in Fiona's teachings to help you make sense of your cycle symptoms, temperature readings and cycle-monitoring devices — building a clearer awareness of your own patterns over time.
What stage are you at?
A helping hand in your hour of need
Our clients say they wish they had started their fertility journey with us sooner.
This is especially true for the huge influx of clients seeking our support for pregnancy over 40 and pregnancy over 50, as well as women and couples specifically requiring healthier eggs, a healthier womb or better sperm.
There is absolutely no need to suffer or feel confused anymore. We have a simple three-step process designed to help you overcome your fertility blocks — catered to your personality, budget, time restrictions and your preferred lifestyle.
Our approach is built on the belief that fertility is not about restriction or limitation — it is about abundance: physically, mentally and emotionally.
Let us help you, no matter what stage you are at. We can also support you throughout your pregnancy — and we are here for you if you are already pregnant.
Get startedHow it works
From first hello to daily support — three steps, one gentle thread.
Create your private space
Sign up in minutes. Your account is private and encrypted from the very first click — a calm corner of the internet that belongs entirely to you.
Share where you are
Tell Fiona-AI about your journey — your history, your conditions, whether you're trying naturally or preparing for treatment — and check in with how you're feeling each day.
Be guided, every day
Receive coaching in Fiona's own approach — what to nourish, how to rest, how to steady your mind and read your cycle. Personal to you, at 3pm or 3am.
For every path to parenthood
Wherever you are on the journey, the methodology meets you there — and moves with you.
Trying naturally
Build the daily foundations of fertility wellbeing — nourishment, rest, movement, cycle awareness and calm — through simple, sustainable changes tailored to your circumstances, not generic rules.
Preparing for IVF, IUI or ICSI
Feel steady and prepared at every stage of assisted treatment, from decision to transfer and beyond — supportive lifestyle guidance that works alongside your clinic, never in place of it.
Already pregnant
The journey doesn't end at a positive test. Fiona's approach continues with you through pregnancy — nourishing you and your growing baby, trimester by trimester.
Partners are warmly included — this journey belongs to both of you.
Experienced with complex fertility journeys
For nearly two decades, Fiona's methodology has supported women and couples navigating:
Coaching is educational and works alongside your medical care — any condition remains under the care of your doctor or clinic.
About Fiona & Awakening Fertility
Japanese medical translator turned pioneer in epigenetic fertility
Fiona Boulton — Founder, Awakening Fertility
For nearly 20 years, Fiona Boulton has been one of the world's leading and original fertility experts — helping women and couples who have been told their chances are low, their time has run out, or that nothing more can be done.
She is especially known for helping women when IVF has failed, infertility remains unexplained, or they have experienced miscarriage, chemical or ectopic pregnancy, failed implantation, or years of unsuccessful attempts to conceive naturally.
After living in Japan for two and a half years, Fiona graduated from the University of Western Australia in 2003 before moving to London, where she began her career as a Japanese medical translator for Johnson & Johnson at the Queen's private hospital — developing a deep appreciation for medical science, precision and patient care.
In 2007 she founded Awakening Fertility, pioneering an integrated, personalised approach built on her unique epigenetic methodology. Her work led to an invitation to consult from Harley Street, London's world-renowned medical district, where her contribution to women's fertility has been recognised for more than a decade.
Rather than generic advice or a one-size-fits-all approach, every client receives a bespoke fertility blueprint built around their biology, medical history, hormone profile, personality, emotional wellbeing, lifestyle and circumstances — a tried-and-tested methodology, refined over nearly two decades, designed to optimise cellular health, hormone balance, emotional wellbeing and energy production.
From helping teenage girls establish healthy cycles and hormone balance to supporting women into their fifties on their fertility journeys, Fiona's mission has remained unchanged since 2007: to help women optimise their health, transform their fertility and create the strongest possible foundations for welcoming their happy, healthy babies.
Honest, private, and safe by design
Trust isn't a feature here — it's the foundation everything else is built on.
Always transparent
You'll always know you're talking with AI. Fiona-AI is a companion built on Fiona's work — not Fiona herself, and not a medical professional. No pretending, ever.
Coaching, not medicine
Educational guidance only. Fiona-AI never diagnoses conditions or prescribes treatment, and every conversation signposts your doctor or clinic for medical decisions.
Your data, your control
Conversations are private and encrypted, and never sold or used for advertising. Export or delete your data whenever you choose — it takes two clicks, not a support ticket.
Nothing generic
Fiona-AI draws exclusively on Fiona's own teachings — not the open internet — so the guidance you receive is hers, and only hers.
Questions, answered
Is Fiona-AI really Fiona?
No — and we'll never pretend otherwise. The course is Fiona's Epigenetic Course, built from her 19 years of experience working with clients around the world. Fiona-AI is a supportive AI companion built exclusively on Fiona Boulton's own resources and teachings. It speaks with her approach and warmth, and you'll always know you're talking with AI.
Can I work with Fiona herself?
Yes. Alongside the platform, Fiona runs live group sessions and one-to-one consultations with clients globally.
Is this medical advice?
No. Awakening Fertility offers educational coaching. Fiona-AI never diagnoses conditions or prescribes treatment, and it will always encourage you to speak with your doctor, healthcare provider or fertility clinic about medical decisions.
Can I use it while going through IVF or other treatment?
Yes. Many members use Awakening Fertility for supportive preparation and lifestyle guidance alongside assisted treatment. It works with your clinic's care — never in place of it.
How is my information protected?
Your conversations and health information are private and encrypted, and are never sold or shared for advertising. You can export or delete your data at any time.
Can I cancel whenever I like?
Yes — you can manage or cancel your membership yourself at any time, in a couple of clicks.
Begin your fertile lifestyle today
Fiona-AI is ready whenever you are — day or night, in your own time.